Topic: Am I doing enough to keep bookings coming in? Proposed Title: Many people in the hotel business try all sorts of ways to increase their hotel bookings. Some spend a large amount of money on Google ads, while others try sponsored content on influencers’ blogs. Both methods can help increase your hotel bookings, though their efficiency and return on investment vary depending on several factors. Here are five things you simply must do now in order to increase your hotel bookings. Start conversations on review sites Travelers these days always look at reviews of your hotels before making any decisions. Sites like TripAdvisor have become go-tos before any trip, so do invest some time and resources into responding to online reviews and comments. Offer money-saving packages Help convert customers who may be deciding between you and another hotel by offering several money-saving packages. Pair up a two-night stay with a discounted dinner package, or a deal on tickets to a local event. Encourage visitors to join your mailing list By increasing subscribers to your mailing list, you can send out latest news and offers to these customers who already know about you and are interested. User-driven online booking process The objective of your hotel website should be just one — to turn visitors into paid hotel guests. Make sure the user journey is clear and simple, and ensure that it is easy for them to make bookings. The design of the website should inspire them to want to stay at your hotel, and it should be easy-to-use, easy-to-book, and of course, mobile friendly. Be on social media Reviews are not just on review sites like TripAdvisor. Travelers are also checking your Facebook page for both reviews as well as who you are and how you’re like. Instagram is also worth spending time and efforts on, as this channel provides great inspiration for travelers who don’t know yet where they want to go or stay.

 Here are the top 5 SEO practices to start with: #1 Write for people, not for search engines Always write original, interesting, high quality site content that's error free and relevant to your site. Search engines like Google can easily detect content that is duplicated from elsewhere online, that contains grammatical errors, or that is stuffed with keywords. #2 Add a blog to your site and use rich media To engage your site visitors and blog readers, create posts that include non-textual media like photos, videos, or original visualizations (infographics). Having that extra content (especially if it's captivating) will increase the time users spend on your site as well as the likelihood they will share your site with their own community. #3 Offer a positive user experience throughout your site Google will know if you're using your site to aggressively advertise your service, or if you're being too pushy. Always aim to offer site visitors a pleasant experience on your site. That means clear content, support when needed, and always an option to go back. #4 Create a network of internal links (but don't overdo it) Add links between different pages of your site and your blog. Try to follow a process that's organic rather than heavy linking meant for search engine crawlers. Link between pages that make sense, for example, on your services page, link a certain industry-specific term to a blog post that gives more information on that term. #5 Always check your site's Core Web Vitals Core Web Vitals are a site performance standard initially created by Google. The report shows site owners how their site pages perform 'for real,' how long it takes for site visitors to load site pages, and it offers ways to fix issues, if there are any.