Topic: Am I doing enough to keep bookings coming in?
Proposed Title:
Many people in the hotel business try all sorts of ways to increase their hotel bookings. Some spend a large amount of money on Google ads, while others try sponsored content on influencers’ blogs. Both methods can help increase your hotel bookings, though their efficiency and return on investment vary depending on several factors. Here are five things you simply must do now in order to increase your hotel bookings.
Start conversations on review sites
Travelers these days always look at reviews of your hotels before making any decisions. Sites like TripAdvisor have become go-tos before any trip, so do invest some time and resources into responding to online reviews and comments.
Offer money-saving packages
Help convert customers who may be deciding between you and another hotel by offering several money-saving packages. Pair up a two-night stay with a discounted dinner package, or a deal on tickets to a local event.
Encourage visitors to join your mailing list
By increasing subscribers to your mailing list, you can send out latest news and offers to these customers who already know about you and are interested.
User-driven online booking process
The objective of your hotel website should be just one — to turn visitors into paid hotel guests. Make sure the user journey is clear and simple, and ensure that it is easy for them to make bookings. The design of the website should inspire them to want to stay at your hotel, and it should be easy-to-use, easy-to-book, and of course, mobile friendly.
Be on social media
Reviews are not just on review sites like TripAdvisor. Travelers are also checking your Facebook page for both reviews as well as who you are and how you’re like. Instagram is also worth spending time and efforts on, as this channel provides great inspiration for travelers who don’t know yet where they want to go or stay.
Travel Reputation Services, LLC