Brandy Conner • June 29, 2022

So What's SEO, Anyway?




Here are the top 5 SEO practices to start with:


#1 Write for people, not for search engines
Always write original, interesting, high quality site content that's error free and relevant to your site.

Search engines like Google can easily detect content that is duplicated from elsewhere online, that contains grammatical errors, or that is stuffed with keywords.


#2 Add a blog to your site and use rich media
To engage your site visitors and blog readers, create posts that include non-textual media like photos, videos, or original visualizations (infographics). Having that extra content (especially if it's captivating) will increase the time users spend on your site as well as the likelihood they will share your site with their own community.


#3 Offer a positive user experience throughout your site
Google will know if you're using your site to aggressively advertise your service, or if you're being too pushy. Always aim to offer site visitors a pleasant experience on your site. That means clear content, support when needed, and always an option to go back.


#4 Create a network of internal links (but don't overdo it)

Add links between different pages of your site and your blog. Try to follow a process that's organic rather than heavy linking meant for search engine crawlers. Link between pages that make sense, for example, on your services page, link a certain industry-specific term to a blog post that gives more information on that term.


#5 Always check your site's Core Web Vitals

Core Web Vitals are a site performance standard initially created by Google. The report shows site owners how their site pages perform 'for real,' how long it takes for site visitors to load site pages, and it offers ways to fix issues, if there are any.


By Brandy Conner September 10, 2024
In today’s digital age, first impressions matter more than ever—especially in the hospitality industry. With travelers relying heavily on online visuals to make their booking decisions, it’s crucial for hotels to stand out. One of the most powerful ways to showcase your property’s unique features is through stunning drone videography and photography. At My Hotel Reputation, we specialize in providing professional drone video services for hotel owners, helping you capture your property from breathtaking angles and optimizing your online presence across various platforms. The Power of Drone Videography Drone videography has revolutionized the way hotels can present their properties. Unlike traditional photography, drones offer a bird’s-eye view, capturing the grandeur and scale of your hotel in ways that ground-level shots simply can’t. Imagine showcasing your property’s sprawling gardens, luxurious pool, or dramatic architecture from above—these are the kind of visuals that grab attention and leave a lasting impression on potential guests. How Drone Videos Enhance Your Online Presence When it comes to attracting guests, a strong online presence is key. Here’s how incorporating drone videos and photos can help your hotel stand out across various platforms: TripAdvisor, Google, Expedia, and Booking.com These major travel platforms are often the first stop for potential guests researching where to stay. By featuring high-quality drone footage on your listings, you can showcase your property’s best assets—whether it’s a stunning beachside location, expansive grounds, or modern architecture. Eye-catching visuals not only attract more clicks but also increase the likelihood of bookings. Social Media Reels, Stories, and Posts Social media is a powerful tool for marketing, and drone footage can make your content truly stand out. Whether it’s a captivating reel on Instagram, a dynamic story on Facebook, or a visually striking post on LinkedIn, drone videos and photos can significantly boost engagement. They’re perfect for highlighting special features like rooftop terraces, outdoor event spaces, or nearby natural attractions. Paid Advertising Campaigns When used in paid ads, drone footage can dramatically increase your click-through rates. The unique perspective offered by drone videography captures attention quickly, making your ads more effective at driving traffic to your website or booking pages. This can lead to a higher return on investment for your advertising budget. Why Choose Our Professional Drone Video Services?  At My Hotel Reputation, we understand that every hotel is unique, and we tailor our drone videography services to highlight what makes your property special. Our team of experienced drone operators and videographers are skilled in capturing the essence of your hotel, whether it’s the serene environment of a countryside retreat, the modern luxury of a city hotel, or the historic charm of a boutique inn. Here’s what you can expect when you partner with us: High-Quality Footage: We use state-of-the-art drones equipped with high-resolution cameras to capture crisp, clear footage of your property. Customized Service: We work closely with you to understand your vision and create videos and photos that align with your branding and marketing goals. Professional Editing: Our editing team ensures that the final product is polished and professional, ready to be shared across all your online platforms. Versatile Content: The footage we provide can be used across multiple platforms, from your website and travel listings to social media and digital ads. The Benefits of Drone Videography for Hotels Investing in professional drone videography offers numerous benefits for your hotel: Increased Visibility: Eye-catching visuals help your hotel stand out in a crowded market, attracting more potential guests. Enhanced Guest Experience: By showcasing your property’s best features online, you set clear expectations for guests, leading to higher satisfaction. Boosted Bookings: High-quality visuals can drive more bookings by convincing potential guests that your hotel is the perfect choice for their stay. Strengthened Brand Identity: Consistent, high-quality imagery across all platforms reinforces your brand’s identity and helps build trust with your audience. Ready to Take Your Hotel’s Visual Marketing to the Next Level? In a competitive market, it’s essential to leverage every tool available to make your property stand out. Professional drone videography is an investment that pays off by enhancing your hotel’s online presence, attracting more guests, and ultimately boosting your bottom line. Contact us today at 720-583-9669 to learn more about how our drone video services can be tailored to showcase your property’s unique charm and appeal. Let’s work together to create stunning visuals that will captivate and convert your online audience.
By Brandy Conner September 1, 2024
In the world of hospitality, guest feedback is the heartbeat of success. It’s what drives improvements, builds loyalty, and ultimately, fills your rooms. But gathering and managing this feedback effectively can be a challenge, especially in today’s fast-paced, digital-first world. That’s where our QR Review Funnel service comes in—a simple yet powerful tool designed to help you capture real-time guest feedback and turn it into glowing online reviews. Why Guest Feedback Matters In the age of online reviews, guest feedback is more important than ever. Studies show that over 90% of travelers rely on online reviews when choosing a hotel. A few extra stars on your TripAdvisor or Google profile can mean the difference between a fully booked season and empty rooms. But it’s not just about the stars; it’s about understanding your guests’ needs and ensuring that every stay is memorable for all the right reasons. Introducing the QR Review Funnel Our QR Review Funnel is a cutting-edge solution that allows you to effortlessly collect and manage guest feedback. Whether during their stay or after, this service enables you to engage with your guests, understand their experience, and take immediate action to improve it. Here’s how it works: Engage Your Guests After your guests check-in, or even during their stay, they receive a personalized SMS text message or email asking them to share their feedback. This friendly prompt shows your guests that you care about their experience and value their opinions. Instantly Capture Positive Reviews If a guest had a wonderful experience, they can instantly post their review on popular platforms like TripAdvisor, Google, or Yelp. This immediate capture of positive feedback helps you build a strong online presence and attracts more guests to your hotel. Proactively Address Issues But what if the guest’s experience wasn’t perfect? If they provide negative feedback, it’s automatically sent directly to your team for immediate attention. This gives you the opportunity to resolve any issues before they escalate and potentially harm your online reputation. Enhance Guest Satisfaction By addressing concerns in real-time, you not only prevent negative reviews but also show your guests that their satisfaction is your top priority. This proactive approach can turn a potentially unhappy guest into a loyal advocate for your hotel. Simplify Your Process The QR Review Funnel integrates seamlessly with your existing systems and requires minimal effort from your staff. It’s designed to be easy for both you and your guests, making the feedback process smooth and effective. The Benefits of Real-Time Feedback The beauty of the QR Review Funnel lies in its simplicity and effectiveness. By engaging with your guests in real-time, you can capture their most authentic feedback—whether it’s praise for a job well done or a constructive critique that helps you improve. Here are some of the key benefits: Boosted Online Reputation: More positive reviews mean better ratings, which can lead to increased bookings and higher revenue. Improved Guest Satisfaction: By addressing issues immediately, you show your guests that their experience matters, which can lead to repeat business and positive word-of-mouth. Actionable Insights: The feedback you gather provides valuable insights into what your guests love and where there’s room for improvement. Enhanced Efficiency: Automated feedback collection and management save your team time, allowing them to focus on delivering exceptional service. A Success Story: How One Hotel Increased Reviews by 30% To see the impact of the QR Review Funnel in action, look no further than [Hotel Name]. After implementing our service, they saw a 30% increase in positive reviews in just a few months. By engaging with guests during their stay and encouraging immediate feedback, they were able to capture more positive experiences and resolve any issues on the spot. The result? Higher ratings, more bookings, and a stronger online presence. Ready to Elevate Your Guest Experience? If you’re ready to take your hotel’s reputation to the next level, the QR Review Funnel is the tool you need. It’s time to start turning guest feedback into a powerful asset that drives your success. Contact us today 720-583-9669 to learn more about how the QR Review Funnel can be tailored to your hotel’s needs. Let’s work together to ensure every guest leaves with a smile—and a glowing review.
By Brandy Conner July 24, 2022
When it comes to SEO, there isn't a magic formula to instantly send your site off to the #1 search result on Google. But there are some basic principles you should follow for a wonderful starting point. The value of a positive guest review: Other than feeling good about your hotel, there’s a lot of business benefits from getting positive guest reviews. Here are just 8 of the benefits you will enjoy if you work hard to get positive hotel reviews in the right online channels. Higher Revenue Positive reviews boost your occupancy rate since more people will want to stay at your hotel after reading how other guests enjoyed their stay with you. Your Company Value Goes Up Public perception of any company greatly influences their stock market value. So of course you want more positive reviews for greater business value. Increased Referrals The more positive reviews you have, the more people will recommend your hotel to their friends and family. More referral customers means more revenue! Build Customer Loyalty Guests will keep coming back after they have had a positive experience with you, and also stay loyal due to your positive reputation in the market. They also feel good to be a customer of a business that is renowned for being great. Better Search Engine Rankings With more people sharing positive reviews of your hotel, search engines will rank your hotel website better which in turn means that this increases the findability of your hotel online. Better Partnerships When you’re well-known for delivering excellent service, having high quality facilities, and overall positive reputation as a business, people will want to do business with you as well. Your relationships with partners will improve as other businesses will want to be associated with your hotel. Loyal Employees Employees want to work for hotels with a positive reputation, and it brings them pride to say they work for you if it’s a well-loved hotel. Moreover, they will be more motivated to give their best every day at work. Ability to Charge Higher Rates If you’re highly rated enough, you can start getting comfortable charging premium rates without affecting your occupancy rate.
By Brandy Conner June 29, 2022
Topic: Am I doing enough to keep bookings coming in? Proposed Title: Many people in the hotel business try all sorts of ways to increase their hotel bookings. Some spend a large amount of money on Google ads, while others try sponsored content on influencers’ blogs. Both methods can help increase your hotel bookings, though their efficiency and return on investment vary depending on several factors. Here are five things you simply must do now in order to increase your hotel bookings. Start conversations on review sites Travelers these days always look at reviews of your hotels before making any decisions. Sites like TripAdvisor have become go-tos before any trip, so do invest some time and resources into responding to online reviews and comments. Offer money-saving packages Help convert customers who may be deciding between you and another hotel by offering several money-saving packages. Pair up a two-night stay with a discounted dinner package, or a deal on tickets to a local event. Encourage visitors to join your mailing list By increasing subscribers to your mailing list, you can send out latest news and offers to these customers who already know about you and are interested. User-driven online booking process The objective of your hotel website should be just one — to turn visitors into paid hotel guests. Make sure the user journey is clear and simple, and ensure that it is easy for them to make bookings. The design of the website should inspire them to want to stay at your hotel, and it should be easy-to-use, easy-to-book, and of course, mobile friendly. Be on social media Reviews are not just on review sites like TripAdvisor. Travelers are also checking your Facebook page for both reviews as well as who you are and how you’re like. Instagram is also worth spending time and efforts on, as this channel provides great inspiration for travelers who don’t know yet where they want to go or stay.
By Brandy Conner June 29, 2022
 TripAdvisor is without a doubt the number one site people visit to check what others say before booking a hotel. People will see how well you rank amongst all the hotels in a certain area. When looking for the best places to stay at a certain area, people will also be browsing based on rankings. Therefore, ranking well on TripAdvisor increases your visibility, as well as boosts your bookings because you are perceived to be one of the best hotels in the area. So how is TripAdvisor’s ranking determined then? 1. Quality According to TripAdvisor, with all other things being equal, the hotel with higher review scores will rank higher. That is to say, hotels with 4 or 5 bubble ratings will rank better than hotels with 1 or 2 bubble ratings. Straightforward and makes sense, right? 2. Recency How new the reviews are also determines your hotel’s ranking on TripAdvisor. Simply put, TripAdvisor gives more recent reviews a higher value than older ones. This means that your hotel must consistently get positive reviews to constantly rank well. Therefore, an excellent review you received 5 years ago doesn’t matter as much as a review you just received. You shouldn’t worry about this if your hotel is always meeting guests’ expectations. Keep encouraging your guests to leave a review for you on TripAdvisor so that you continue ranking well. 3. Quantity Although quantity is a factor, it doesn’t mean the more reviews you have, the better your ranking on TripAdvisor. Of course it’s not just about collecting reviews. You need enough reviews for TripAdvisor to be able to compare your hotel to other properties in the area. However, TripAdvisor will rank you based on its algorithm which will rank you more accurately once you have a substantial number of reviews. Afterall, customers will want to read several reviews of your hotel before they make a more informed decision.
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